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In Clear Focus

Oct 12, 2021

In Clear Focus: Celebrating Hispanic Heritage Month, Bigeye insights interns Camila Swanson and Jorge Sedano reflect on their own experiences as multicultural consumers. Including candid interviews with friends and family members, the team examines influencer marketing and how Hispanic consumers are depicted in ads. We hear why ads in Spanish-language media can be more memorable, and the ways Hispanic consumers most commonly retain their families' cultures and traditions.