May 27, 2025
IN CLEAR FOCUS: Peter Wilken, known as "the father of Brand
DNA," shares insights from his 30+ years of experience, working
with iconic brands like Coca-Cola, BMW, and Disney. Peter explains
his "Dim
Sum Strategy" approach to brand building, the concept of
"owning territory in the mind," and the vital components of Brand
DNA. He discusses balancing long-term brand building with
short-term performance marketing, adaptable frameworks for
different market stages, and navigating business
turbulence.