Feb 6, 2024
IN CLEAR FOCUS: Whitney Dunlap-Fowler shares her expertise in
integrating cultural insights into consumer research. She discusses
working with brands as a freelance strategist at Touch of Whit Creative,
emphasizing the significance of understanding broad cultural forces
and specific multicultural nuances influencing consumer behaviors
and preferences. We also discuss the challenges and opportunities
presented by AI and the importance of gaining broad skillsets in
the market research industry.