Jan 3, 2020
In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising was attributable to the creative. Bigeye team members Dominic Wilson, Erik McGrew, and Nick Hammond discuss what the new decade might mean for visual design and consider the challenges of crafting effective advertising campaigns in a fragmented media landscape.