May 12, 2025
IN CLEAR FOCUS: Jean-Éric Pelet, author of "Consumer
Behaviour: Understanding Consumers in a Digital Landscape,"
explores technology's impact on consumer psychology and
decision-making. Jean-Éric shares insights on website color
psychology, sensory marketing, and China's advanced digital
ecosystem. He also discusses emerging technologies, such as voice
commerce and AR, and previews his new biometric hospitality
project, which adjusts environments based on guests' physical and
emotional states.