Sep 2, 2025
IN CLEAR
FOCUS: Kevin Perlmutter, author of the new book, "Brand
Desire," returns to discuss emotional insights in brand
strategy. Kevin shares his Limbic Sparks methodology, emphasizing a
shift from "about us" to "for you" thinking. Learn how brands can
uncover shared emotional motivations, craft compelling benefits,
and design experiences that truly resonate. Discover how to avoid
clichés, apply emotional intelligence, and lead with a
customer-centric mindset for lasting brand evolution.