Jul 6, 2021
In Clear Focus: Dubbed “the busiest man on the internet”, Tim Hwang joins us to discuss his book, Subprime Attention Crisis. Tim explains how and why he believes the programmatic display advertising ecosystem resembles financial markets prior to the subprime mortgage crash of 2008. We talk about security vulnerabilities when sharing ad data, geofencing, and Washington's increasing scrutiny of Big Tech. Tim also provides his unique insights into the uses and abuses of artificial intelligence in advertising.