Aug 25, 2026
IN CLEAR FOCUS: Park Howell, founder of Business of Story, and author of "Brand Bewitchery," explores the DNA of brand storytelling. Discover why narrative clarity must precede the creative brief and how to use the 10-step Story Cycle System™ to build compelling messaging. Park explains the AND, BUT, THEREFORE (ABT)...
Aug 18, 2026
IN CLEAR FOCUS: Our guest this week, Melissa Swift, author of "Effective: How to Do Great Work in a Fast-Changing World," explores the modern reality of work intensification. Discover why today's workplace mirrors the early Industrial Revolution and how the "curse of competence" impacts top performers. Melissa...
Aug 11, 2026
IN CLEAR FOCUS: Columbia Business School professor Paul Ingram explains why shared values are the most powerful force in authentic brand-consumer relationships. Drawing from his book, "What Do You Really Stand For?", Paul reveals how to uncover core values, apply value homophily for consumer segmentation, and...
Aug 4, 2026
IN CLEAR FOCUS: Visha Kudhail is the author of our featured book for August: "Authentic Marketing." In this episode, Visha explains why authenticity should be an always-on operating model, not a social media trend. As AI content floods feeds, consumers crave genuine connection. Discover how to move past vanity metrics,...