Nov 25, 2025
IN CLEAR FOCUS: Forget chasing big-name podcasts. This week's guest, publicist Christina Lenkowski, reveals why the real money is in guesting on niche shows packed with your ideal audience. She explains how to use podcast guesting as powerful earned media to be someone prospects "know, like, and trust." Learn the...
Nov 18, 2025
IN CLEAR FOCUS: Thom Mozloom of The M Network discusses why brands like Bud Light and Cracker Barrel face backlash. He argues their marketers don't understand, or even like, their core audience. Thom explains how to navigate controversy with honesty and why values-driven marketing, not just purpose-led, is key to...
Nov 11, 2025
IN CLEAR FOCUS: Jessica Gillingham, author of "Tech-Enabled Hospitality," explores how tech is reshaping hospitality marketing and the guest journey. She discusses the challenge of marketing to digital natives who expect a seamless journey from search to booking. Jessica explains how data silos and reliance on OTAs...
Nov 4, 2025
IN CLEAR FOCUS: For our 300th episode, strategist Ulli Appelbaum, author of "The Science of Brand Associations," reveals why brand associations are the operating system of marketing. He explains how brands exist as memory networks, and why their strength predicts 80% of future purchases. Ulli also discusses his...